Jeff Bezos famously said, "Personal Brand is what people say about you when you leave the room", but executive presence is what will get you into the room in the first place.
If you are not known for something, or unforgettable, you can forget career advancement or financial success.
The key to personal branding is that you clearly communicate your value, and that value is relevant to your audience (clients, colleagues, senior executives).
I was recently coaching a Professional Speaker in Singapore, who was struggling to find his 'tagline', that value statement that follows your name.
Do you have a tagline?
Ironically, this speaker was an expert on communication, but calling himself, 'The Communication Expert' was a bit too generic, so I challenged him to articulate, his Message, his Methodology, and his Market. I asked him what problem he solved for people and what they said about him after he solved it for them.
Do you know what...