Self Leadership and
The New Leadership Playbook
Blog by Andrew Bryant


Personal Branding - How to build your Brand

Jeff Bezos famously said, "Personal Brand is what people say about you when you leave the room", but without a personal brand, there are many rooms that you won't get a chance to enter!
If you are not known for something, or otherwise forgettable, you can forget career advancement or financial success.

Boss-Level Personal Branding

The key to personal branding is that you clearly communicate your value, and that value is relevant to your audience (clients, colleagues, senior executives).

I was recently coaching a fellow Professional Speaker, who was struggling to find his 'tagline', that value statement that follows your name. Do you have a tagline?

Ironically, this speaker was an expert on communication, but calling himself, 'The Communication Expert' was a bit too generic, so I challenged him to articulate, his Message, his Methodology, and his Market. I asked him what problem he solved for people and what they said about him after he solved it for them?
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