Self Leadership and
The New Leadership Playbook
Blog by Andrew Bryant
Personal Branding - How to build your Brand
Mar 29, 2021
Jeff Bezos famously said, "Personal Brand is what people say about you when you leave the room", but without a personal brand, there are many rooms that you won't get a chance to enter!
If you are not known for something, or otherwise forgettable, you can forget career advancement or financial success.
Boss-Level Personal Branding
The key to personal branding is that you clearly communicate your value, and that value is relevant to your audience (clients, colleagues, senior executives).
I was recently coaching a fellow Professional Speaker, who was struggling to find his 'tagline', that value statement that follows your name. Do you have a tagline?
Ironically, this speaker was an expert on communication, but calling himself, 'The Communication Expert' was a bit too generic, so I challenged him to articulate, his Message, his Methodology, and his Market. I asked him what problem he solved for people and what they said about him after he solved it for them?
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Author
Andrew Bryant, CSP
Author
Speaker, Coach, Author and Global Thought Leader on Self-leadership, and The New Leadership Playbook, Andrew Bryant is on a mission to 'Wake People Up' to the power of influencing their thoughts, feelings and actions to achieve their objectives.
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