Personal Branding - How to build your Brand
Boss-Level Personal Branding
I was recently coaching a fellow Professional Speaker, who was struggling to find his 'tagline', that value statement that follows your name. Do you have a tagline?
Ironically, this speaker was an expert on communication, but calling himself, 'The Communication Expert' was a bit too generic, so I challenged him to articulate, his Message, his Methodology, and his Market. I asked him what problem he solved for people and what they said about him after he solved it for them?
We brainstormed lots of taglines and then threw out the ones that were too general or had the possibility to be misinterpreted. Then the right line just 'dropped' and it felt like the earth moved. It was a Eureeka moment and I immediately googled the Urban Dictionary to check that we had the right meaning.
The moment you have a brand you increase your 'Influence Capital', your ability to get a willing "yes" to your ideas and proposals (I have recorded a free masterclass on this check it out here).
List 3 to 4. Then write down what is it about them that you value.
You will discover that what you value in your heroes, is what you value about life & career, and you probably live those values yourself.
Now, your mission is to answer through action - how can I live my values, more like my heroes?
People trust people who have values and are developing themselves to get better. Notice, I said developing, NOT PERFECT.
The second exercise - think of a life or career moment that you are proud of. Maybe you succeeded at something or overcame an obstacle? Now think about the strengths you applied during this moment. Did you show courage, persistence, focus, or some other quality? These strengths are part of your personal brand and you should be comfortable talking about them.Each person has particular strengths (talent plus skills) that make them who they are, and valuable to their clients, company, or community. Hiding these strengths, or hoping somebody is going to one day recognize your contribution and give you a medal, is foolhardy.
Using Personal Brand to Build Influence
Aristotle, the Greek Philosopher noted that to influence, we need Ethos, Pathos, and Logos. Ethos is character or reputation, Pathos is an emotional connection, and logos is logic. Personal Brand builds your pathos and makes it easier to make a connection and get your point across.
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15 Minute Masterclass for Senior Executives & Managers
The 2021 Roadmap to Get a Senior Leadership Role WITHOUT Being Overlooked in the 'New Normal' Workspace
Presenter: Andrew Bryant, Global Authority on Self-Leadership & Executive Presence.
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Andrew Bryant, CSP
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Speaker, Coach, Author and Global Thought Leader on Self-leadership, Andrew Bryant is on a mission to 'Wake People Up' to the power of influencing their thoughts, feelings and actions to achieve their objectives.
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