Potential-ize:
The latest book from Andrew Bryant

Potential-ize: The art of performing at your best while continuously expanding what "your best" means. Unlike "maximize" (which assumes you'll hit a ceiling), potentializing recognizes that human capability is fundamentally open-ended.

In an age of AI, the greatest threat to human potential isn't artificial intelligence becoming too smart, but our own assumptions about what potential actually means.

If you've ever wondered whether you'll become irrelevant as AI grows more powerful, this book will show you that the opposite is true - You're standing at the most exciting moment in human history, when AI doesn't diminish human potential but amplifies it in ways we're only beginning to understand.

With insights, stories, case studies, and the IGNITE framework for implementation, this is a must-read for any leader wanting to UNLOCK Potential, MAXIMIZE Performance, and INSPIRE EXECELLENCE.

About the Author

Founder of Self Leadership International, Andrew Bryant has been helping individuals and organizations to reach their potential for over for over 25 years.

His 2012 book 'Self Leadership: How to Become A More Successful Efficient, and Effective Leader from the Inside Out (McGraw-Hill)' has been cited in over 160 research papers and Ph.D. dissertations.

His 2021work, The New Leadership Playbook: Being Human Whilst Successfully Delivering Accelerated Results changed the leadership conversation.

self leadership 12 powerful mindsets with Andrew Bryant

The New Leadership Playbook: Being Human Whilst Successfully Driving Accelerated Results by Andrew Bryant

First published in 2012 this book defines self-leadership as "the practice of intentionally influencing your thinking, feeling, and actions toward your objectives."

Published in 2016 as a succinct summary of self-leadership strategies that can be easily digested and applied, this book became an Amazon bestseller.

Written during the pandemic and published in 2022 this book contains 7 leadership principles and 12 leadership plays (conversations) to achieve accelerated results.

The IGNITE Framework

Potential-ize centers on a six-element framework for systematic human development:

INSPIRE: Find your spark and take control of your story
GUIDE: Navigate with wisdom through mentorship and feedback
NURTURE: Create conditions for growth through belief and belonging
INTEGRATE: Combine human intelligence with AI capabilities
TRANSFORM: Turn challenges into catalysts for development
EVALUATE: Sustain and scale impact through continuous learning

ANDREW BRYANT: A GLOBAL AUTHORITY
ON SELF-LEADERSHIP
and LEADERSHIP CONVERSATIONS

Andrew Bryant speaker and global authority on self-leadership

Founder of Self Leadership International, Andrew Bryant has been helping individuals and organizations to take greater ownership, responsibility, and accountability for nearly 25 years.

His 2012 book 'Self Leadership: How to Become A More Successful Efficient, and Effective Leader from the Inside Out (McGraw-Hill)' has been cited in over 140 research papers and Ph.D. dissertations.

His latest work, The New Leadership Playbook: Being Human Whilst Successfully Delivering Accelerated Results is changing the leadership conversation.

Andrew has been shaped by his experiences and his reflections on those experiences. He has studied widely, worked in different fields, and has traveled extensively.

From 10 years old, working in his father's hardware shop at weekends and holidays taught him a work ethic.
Starting his career as a physiotherapist, he learned how the body works.
Studying Acupuncture and TCM gave him an appreciation of East and West thinking.
Working with athletes he learned how individuals and teams perform under pressure.
Studying NLP, Neurosemantics, Hypnosis, and Psychology he learned how the mind works.
With first-hand experience, extensive reading, and MBA studies he discovered what makes business work.
Surviving and thriving through business disruption, divorce, and a health scare taught him how life works.
Working in Europe, Asia, Australia, and the USA showed him the importance of understanding cultural nuances.
Coaching C-level executives and entrepreneurs has given him insights into what it takes to be successful.

Andrew Bryant has been twice recognized by Singapore's President, Mdm. Halimah Yacob. Once for his work coaching Self-leadership to disadvantaged teenagers, and more recently for his work on empowering Women.

Andrew is on the Faculty of Women in Leadership at Singapore Management University and teaches Leadership in Global MBA Programs.

English by birth, Australian by passport, Brazilian by wife, and now living in Portugal after 17 years in Asia, Andrew is truly an international keynote speaker.

WARNING

This book requires effort. The concepts are straightforward, but application demands consistent practice. If you're looking for passive consumption or quick fixes, this isn't for you.

PROMISE

If you commit to implementing these frameworks, you'll develop capabilities that make you more valuable as AI becomes more powerful. You'll become someone who doesn't just adapt to change but helps others transform through it.

This book is for people who understand that the future belongs not to those who compete with AI but to those who can amplify human potential through strategic partnerships with AI.

Ron Kaufman

World's #1 Educator & Motivator for Uplifting Customer Service

"Andrew is a professional's professional who has grown in depth, maturity, and wisdom across the years. There is no shortcut to living a deeply committed life, caring enormously about others, and taking actions that challenge you to be the best you can be, and become even better over time."

Michelle Duval

CEO, Founder, Footprint for Success

"I have known and witnessed Andrew Bryant since 2002; as a passionate and entertaining speaker, engaging and provocative trainer and coach, pioneering business leader, and as a devoted husband and father. Andrew has a rare talent of synthesizing relevance out of multiple disciplines and complex theories, ensuring learning is fun and efficient, yet deep and thorough."

SELF-LEADERSHIP
and PERSONAL MASTERY

Andrew Bryant founded Self Leadership International in 1999 with the intention to empower people to have more ownership, options, and opportunities through self-leadership and personal mastery.

"Self-leadership is having a developed sense of who you are, what you can do, where you are going coupled with the ability to influence your communication, emotions, and behavior on the way to getting there."

Andrew has empowered thousands to become confident, resilient, and effective. With his methodology, his clients increase their executive presence and influence capital.

Andrew Bryant's self-leadership methodology has positively impacted individuals and teams from disruptive Silicon Valley software companies to complex multinationals.

"Andrew Bryant is at his best with a demanding and diverse audience. He excels in high stake environments.
- Dr Flocy Joseph, Senior Director, SMU

"Relevant, Resourceful, and the Right Person to go to in this Current Crisis, that’s how I would describe, Andrew Bryant."
- Nick Jonsson, MD EGN Asia