Executive Coaching,
Built on a Method Cited in 200+ Studies
Andrew Bryant, CSP, doesn't just coach executives.
He did the research and wrote the books that the method is based on.
Book a Straegy Call →
Certified Speaking Professional · Professional Certified Coach (ICF) · 25+ years, 40+ countries
The Self-leadership Method
Most executive coaching draws on borrowed frameworks or personality models built for something else. This one is different: it comes from the academic text that defined the field.
Self Leadership (Bryant & Kazan, McGraw-Hill, 2012) established self-leadership as three trainable competencies and has been cited in over 200 peer-reviewed papers since then. Every coaching engagement is built on the same foundation:
- Self-Awareness — diagnosing the specific gap between how an executive intends to show up and how they're actually perceived, before any development work begins.
- Self-Regulation — building the capacity to stay composed and clear-headed under real pressure, not performance-managed calm that collapses when it matters.
- Self-Learning — the discipline of closing the gap deliberately, at the pace the role demands, not the pace a generic program assumes.
This is the same methodology behind the IGNITE Framework and POTENTIAL-IZE (Wiley, 2026).
Self-leadership coaching sharpens values, goals, and priorities so individuals and teams can focus on what actually matters.
A self-led executive owns their actions, decisions, and outcomes. That ownership is what turns a coaching insight into an actual behavior change, rather than an interesting conversation forgotten by Friday.
Leaders constantly face uncertainty and setbacks. Executive coaching with self-leadership builds the mindset and tools to stay focused, manage stress, and adapt, which is exactly what inspires confidence.
Executives who lead themselves well make better decisions because those decisions are anchored in long-term goals and values rather than whatever 'fire' is loudest today.
Meet Your Executive Coach - Andrew Bryant
When you "join the dots" backward, Andrew Bryant has spent his entire professional experience changing mindsets and developing human performance.
Originally trained as a Physiotherapist (graduating in London in 1982), he soon became involved in working with sportspeople and teams. Frustrated by the lack of information on how to help people perform better, he studied psychology, neuro-linguistics, hypnosis, and neurosemantics, and even has a post-graduate degree in Acupuncture.
After moving to Australia, his results were noticed by corporations, and he began coaching business teams to achieve high performance. Formal studies in business at the University of Western Australia and coach training from the International Institute of NeuroSemantics prepared him to research and develop his own methodology, Self Leadership.
Today, Andrew not only coaches executives directly. He trains other coaches to deliver the same methodology through the Andrew Bryant Self-Leadership (ABSL) Coach Certification, a 12-week program built on the complete self-leadership intellectual system he developed. Few executive coaches anywhere can say their method is taught to a network of certified practitioners beyond their own practice.
Andrew is the author of five books on self-leadership, leadership, and communication. His latest book, POTENTIAL-IZE: How Leaders Unlock Human Potential in the Age of AI (Wiley, 2026), brings that research together into the IGNITE Framework.
Every coaching engagement is structured around it: a diagnostic assessment, personalized development across the six elements, optional psychometric profiling, and accountability between sessions, so the change doesn't evaporate the moment the call ends.
Read Andrew's Full Story →
Andrew’s coaching has been transformational for me.
Dr. Lakshmi Ramachandran, PhD
How to Choose an Executive Coach
The executive coaching market has no barrier to entry. Anyone can call themselves a coach, which means the burden of evaluation sits entirely with the buyer, whether that's an individual investing in their own development or an HR leader selecting a partner for a growing organization.
Four criteria separate a credible coach from a well-marketed one:
- An evidence base, not just testimonials. Ask what research the coach's methodology is built on. Testimonials show that people liked the experience. Peer-reviewed evidence shows the method actually changes behavior.
- A named, teachable methodology. Vague language like "personalized approach" or "holistic development" is a warning sign. A credible coach can name their framework, explain where it came from, and show it holds up applied to a stranger's specific situation, not just describe it in the abstract.
- Recognized certification. ICF credentials (or an equivalent recognized body) indicate a coach has been trained and assessed against a professional standard, not simply decided to start coaching.
- Scalability for organizations. If a coaching engagement needs to extend beyond one executive, it's worth checking whether the coach's methodology is documented and teachable to others, or whether the results depend entirely on a single person's style.
For a deeper look at the evaluation process, including what to ask in a first meeting and how to choose among a coach, a consultant, and a mentor, see "How to Choose an Executive Coach, for You or Your Organization."
Andrew Bryant's coaching is built on the Self-Leadership methodology he co-developed and published in Self Leadership (Bryant & Kazan, McGraw-Hill, 2012), cited in over 200 peer-reviewed papers, and delivered through the IGNITE Framework. It's also the same methodology he certifies other coaches to deliver through the ABSL program, which few executive coaches can say about their own practice.
Why Self-leadership Coaching Works
Executive coaching claims are common. Independently verified evidence for a specific method is rare.
- A 2022 meta-analysis (Knotts et al.) examined 57 effect sizes across more than 16,000 observations and found a corrected correlation of ρ = .38 between self-leadership and individual performance outcomes.
- A 2021 meta-analysis (Krampitz et al.) found that self-leadership training yields an average treatment effect of 0.41, confirming that the competencies are genuinely teachable rather than fixed traits.
- A 2025 longitudinal study (Vargas et al., published in PLOS ONE) found that an eight-week self-leadership program produced sustained increases in daily flow and well-being across 4,000 daily measurements.
This is the evidence base underneath the coaching, not marketing language layered on top of it.
Two Ways to Work with Andrew Bryant
Book a Strategy Call →
Corporate 1:1 Executive Coaching
This is sponsored by your organization or as part of a workshop or masterclass conducted for your company.
- The coaching objectives are set in consultation with your manager or HR, but the content of the coaching remains confidential.
- The typical duration for a first assignment is six months, with sessions every two weeks.
- Fees dependent on organizational engagement
Personal 1:1 Leadership Coaching
You have chosen to invest in your own development, typically with the goal of advancing to a senior leadership position.
- You will be coached in self-leadership, executive presence, and influence capital, and have access to a comprehensive library of resources to help you achieve your objectives.
- The typical duration for a first assignment is 3 months, with the option to continue on a month-by-month basis.
- Fees are on a subscription model, starting at €600 per month.
Andrew Bryant is an excellent coach, and I appreciate his contribution to my development and transition from a regional General Manager to a Director with global responsibility.
I greatly value his guidance and mentoring; our work together was a key step in my career development. I was also fortunate to have Andrew present at several of our large-team meetings, and his ability to inspire change played a crucial role in forming high-performing teams.
Stephen Hodson - Marketing and Program Director
For Leaders
- Increase efficiency and productivity
- Enhance personal power and executive presence
- Develop emotional intelligence and self-awareness
- Navigate challenges and change with confidence
- Unlock your full leadership potential
- Sharpen the judgment that no algorithm can do for you
For Organizations
- Greater employee engagement
- Improved collaboration across teams
- Enhanced readiness for change
- Stronger innovation capabilities
- Better strategic objective achievement
- Workshop insights that stick, reinforced by 1:1 coaching
For senior leaders whose development needs to happen alongside their peers, where the dynamic of the Executive Leadership Team is as much the work as the individual coaching, Andrew offers ELT-specific facilitation.
Our organization used Andrew’s services to prepare the team and me to present and pitch to senior executives of large MNCs. He has a practical approach to coaching. He tells you the truth and does not mince his words. He identifies your strengths to leverage them while focusing on overcoming your weaknesses."
Anbath Shanmugam - Group CEO
Why Executive Coaching Matters
Most executives don't have a competence problem. They have a visibility problem.
You've told yourself the story before: work harder, deliver more, and eventually someone will notice. It rarely works that way. Without visibility, there's no influence. Without influence, there's no leverage. And without leverage, you don't get the room, the promotion, or the seat at the table, no matter how good the work is.
The truth is simple and uncomfortable: if nothing changes, nothing changes.
The gap isn't ability. It's the mindset and behaviors standing between where you are and where you're capable of being. That's what coaching closes, one conversation at a time, with someone whose only job in the room is your development.
- Gain clarity and confidence
- Overcome imposter syndrome as a new executive
- Navigate a career transition into a leadership role
- Build executive presence and influence
- Get the C-Suite position you've been circling
- Gain support and mentorship as a founder
Coaching Beyond Any Single Market
Andrew works with executives across North America, Europe, and Asia-Pacific, including London, Singapore, Dubai, and Lisbon, all delivered online with no reduction in depth or accountability. See his in-person availability for keynotes and workshops in:
[London] [Lisbon] [Stockholm] [Madrid] [Barcelona] [Dubai] [Singapore] [Sydney]
Executive Coaching FAQs
Which is better executive coaching or a leadership workshop?
How long does executive coaching take to show results?
Is this coaching available fully online?
What does a coaching engagement actually include?
How do I choose an executive coach?
What should I look for when selecting an executive coaching firm?
What You'll Achieve Through Coaching
Andrew has coached executives across Portugal, the UK, Singapore, Australia, the GCC, and the United States, in every case working from the same evidence-based methodology rather than a generic template applied across markets.
Here's what some of them say:
Kimberley Simms
"Andrew coached me on effective communication and presentation styles.
He also coached our Executive Leadership Team (ELT) to align as a Team. His style is not only fun but effective."
David Jorden
"I first met Andrew when he facilitated a senior leadership workshop. What struck me was his absolute honesty, application, and skill in managing a group of leaders with his presence and great intelligence.
When it was time for my transition to the C-Suite, I called him, and the assistance was invaluable. He identified my strengths and inspired confidence in how to apply these for the best effect. Each session was thought-provoking, professional, and very worthwhile."
Basant Singh, MBA
"I am really grateful for Andrew’s coaching; it has helped me immensely. I feel more confident and self-aware, with the self-efficacy to build Executive Presence.
This learning has helped me secure a Global Head Product Role. Andrew's approach helps leaders move up the ladder. I personally saw 2-3x growth in every aspect within 4 months after his coaching."
Laura Holmes
"Andrew is a transformational and exemplary executive coach.
After working with him for a year, I've grown in my own personal self-leadership skills and look forward to the opportunities to come in my career because of his influence.
Andrew is a magician with people, consistently giving honest and unbiased coaching while motivating at every turn."
Mia Lindsey
"I don’t know about you, but what I‘d like in a coach is someone who will tell it to you like it is, no sugarcoating; who looks at you with clear eyes and recognizes your strengths and weaknesses and helps you to leverage both to succeed in the real world; but above all someone who will truly listen to you and actually cares about you and your success.
That’s Andrew."
Anjali Thalayasingam
"It’s extremely difficult for me to articulate just how much Andrew has done for me professionally. He is a tough, no-holds-barred leadership coach who took the time to understand me and worked through my areas for improvement with patience and thoughtfulness."
Executive Presence and Influence
Developing Executive Presence and Influence are the most common reasons people seek an executive coach. The reason is straightforward: these capabilities are essential for becoming a C-Suite leader.
Executive Presence is the ability to project confidence and gravitas under pressure, as well as the ability to read the room.
Explore Executive Presence →