Privacy Policy and Terms of Use

Privacy Policy

This notice explains what personal data we collect when you use www.selfleadership.com and its subdomains (the "Site"), why we collect it, who we share it with, and what rights you have. Please read it alongside our Terms of Use, which follow below on this page.

1. WHO WE ARE

The controller of your personal data is Self Leadership International - FZCO, a free zone company incorporated in the Emirate of Dubai, United Arab Emirates, holding trade license 33687 issued by the Dubai Integrated Economic Zones Authority, registered at Premises No. DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, United Arab Emirates.

For any question about this notice, or to exercise your rights, contact us through www.selfleadership.com/contact or at our admin address.

We have not appointed a Data Protection Officer, as we are not required to.

2. WHAT WE COLLECT, WHY, AND ON WHAT BASIS

Where we have not set a fixed retention period below, we keep the data only for as long as the purpose it was collected for still applies. You can ask us to delete your data at any time under section 6, and we will.

Technical data from your visit
What we collect: IP address, browser type, operating system, pages viewed.
Why: To keep the Site running and secure, and to diagnose faults.
Legal basis: Our legitimate interest in operating and protecting the Site.
How long: This data sits in the server logs of our hosting provider, Kajabi, and is kept under their retention schedule. We do not keep a separate copy.

Analytics data
What we collect: Data via Google Analytics, including a device identifier and an IP address that Google shortens before storing it.
Why: To understand which content is read, and to improve it.
Legal basis: Your consent, given through the cookie banner.
How long: Google Analytics keeps event level data for 2 months. Data held against your device identifier is kept for 14 months from your most recent visit, so if you come back the period starts again. Your consent choice is stored in your browser until it expires or you clear it, at which point we ask you again.

Inquiries
What we collect: Your name, email address, phone number, LinkedIn profile or WhatsApp number, and whatever you choose to tell us.
Why: To respond to you and to discuss possible work.
Legal basis: Steps taken at your request before entering a contract, and our legitimate interest in responding to people who contact us.
How long: For as long as there is a realistic prospect of us working together, and we delete it on request.

Self-Leadership Snapshot Quiz and other assessments
What we collect: Your name, email address and your answers.
Why: To give you your result and the follow-up material you asked for.
Legal basis: Your consent.
How long: For as long as you remain subscribed, and we delete it on request.

Downloads and free resources
What we collect: Your name and email address.
Why: To send you the material you requested.
Legal basis: Your consent.
How long: For as long as you remain subscribed, and we delete it on request.

Marketing emails and sequences
What we collect: Your email address, and whether you opened or clicked.
Why: To send you material you have asked for, and to see whether it is useful.
Legal basis: Your consent, which you can withdraw at any time.
How long: Until you unsubscribe. After that we keep your email address on a suppression list, so that we do not email you again by mistake.

Purchases
What we collect: Your name, email address, billing details and what you bought. Card details go directly to Stripe. We never see or store them.
Why: To sell and deliver what you bought, and to keep proper accounts.
Legal basis: Performance of our contract with you, and our legal obligations.
How long: For as long as tax and accounting law in the United Arab Emirates requires us to keep the records.

Course and membership accounts
What we collect: Your profile, progress and activity.
Why: To give you access to what you bought.
Legal basis: Performance of our contract with you.
How long: For as long as your account is active and you retain access to what you bought.

Coaching, certification and application forms, including the ABSL shortlist form
What we collect: What you provide on the form. ABSL stands for the Andrew Bryant Self-Leadership program.
Why: To assess and administer applications.
Legal basis: Steps taken at your request before entering a contract.
How long: While the application is under consideration, and for a reasonable period afterwards in case you apply again. We delete it on request.

We do not make decisions about you by automated means alone, and we do not use your data for profiling that produces legal or similarly significant effects.

We do not seek special category data, such as health, beliefs or biometric data, and we ask that you do not send it to us. Our assessments are development instruments, not clinical ones, and their results are not medical or psychological diagnoses.

3. COOKIES

Cookies strictly necessary to run the Site are set automatically. Analytics and marketing cookies are set only if you accept them, and you can review or change your choice at any time using the Cookie preferences link in the footer of every page.

Strictly necessary
_kjb_session, set by Kajabi. Keeps an active session so you are not repeatedly asked to log in.
_abv, set by Kajabi. Remembers whether the admin preview bar is hidden.
cc_cookie, set by our consent tool. Records the cookie choices you made, so we do not ask you again on every page.

Analytics, consent required
_ga and _ga_*, set by Google Analytics. Distinguish visitors and measure how the Site is used.

Marketing, consent required
_gcl_au, set by Google Ads. Measures whether an ad led to a visit.
_fbp, set by Meta. Measures whether one of our ads on Facebook or Instagram led to a visit.
kjba, set by Kajabi. Records which affiliate referred a purchase.
rl_anonymous_id, rl_session and rl_page_init_referrer, set by RudderStack. Group your visits together so we can see how people move through the Site.

4. WHO WE SHARE YOUR DATA WITH

We do not sell your personal data, and we do not share it so that anyone else can market to you. We do use service providers who process data on our behalf, under contract and on our instructions:

Kajabi, which hosts the Site, its forms, our email sending and the course platform.
Google Analytics, for website measurement, where you have accepted analytics cookies.
Google Ads and Meta, which receive data about your visit so that we can measure and target our own advertising, where you have accepted marketing cookies.
RudderStack, which collects usage events on our behalf, where you have accepted marketing cookies.
Stripe, which takes payment. Card details go to Stripe directly.
WhatsApp (Meta), where you choose to contact us by WhatsApp. Your message and number are processed by Meta under their own terms.
Calendly, where you book a call with us.

We may also disclose data where the law requires it, to protect our rights, or to a buyer if the business is sold.

5. SENDING DATA OUTSIDE THE EEA

We are established in the United Arab Emirates, and several of our providers are in the United States, so your data will be transferred outside the European Economic Area. Where it is, we rely on the data protection terms in our contracts with those providers, including the European Commission's standard contractual clauses where the provider offers them. You can ask us for details of the safeguards in place.

6. YOUR RIGHTS

Where the GDPR applies to you, you have the right to: be told what we hold and get a copy of it; have inaccurate data corrected; have data erased in certain circumstances; restrict how we use it; object to processing based on our legitimate interests; receive data you gave us in a portable format; and withdraw consent at any time, which does not affect anything done before you withdrew it.

To exercise any of these, contact us using the details in section 1. We will respond within one month. We charge nothing unless a request is manifestly unfounded or excessive.

You also have the right to complain to a data protection authority, which will normally be the authority in the country where you live or work.

7. MARKETING

We send marketing emails only where you have opted in. Every marketing email carries an unsubscribe link, and you can also ask us to stop at any time. Unsubscribing does not stop service messages about something you have bought.

8. CHILDREN

The Site is intended for people aged 18 or over, and we do not knowingly collect data from anyone under 18. If you believe a child has given us personal data, contact us and we will delete it.

9. SECURITY

We use appropriate technical and organizational measures to protect your data, including encrypted connections, access controls, and providers who maintain their own security standards. No transmission over the internet is completely secure, so we cannot guarantee absolute security. If a breach occurs that is likely to result in a high risk to your rights, we will tell you and notify the relevant authority as the law requires.

10. LINKS AND EMBEDDED CONTENT

Pages may link to, or embed content from, other websites. Embedded content behaves as though you had visited that website directly: the provider may set cookies and track your interaction with it. We are not responsible for other websites' content or privacy practices. Please read their notices before giving them information.

11. CHANGES TO THIS NOTICE

We may update this notice. The version published here is the current one, and the date at the top shows when it last changed. Where a change materially affects how we use your data, we will tell you.

12. HOW TO CONTACT US

Self Leadership International - FZCO
Trade license 33687
Premises No. DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, United Arab Emirates

1. WHO WE ARE

This website and the related websites we operate (together, the "Site") are operated by Self Leadership International - FZCO, a free zone company incorporated in the Emirate of Dubai, United Arab Emirates, holding trade license 33687 issued by the Dubai Integrated Economic Zones Authority, with its registered address at Premises No. DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, United Arab Emirates ("we", "us", "our" or the "Company").

You can contact us through the contact form at www.selfleadership.com/contact, or at our admin address. Notices relating to intellectual property should go to the same address.

2. THESE TERMS, AND OTHER AGREEMENTS

2.1 These Terms of Use govern your access to and use of the Site. They do not replace any separate written agreement you have signed with us, for example a speaking engagement contract, a coaching agreement, a certification agreement or a license. Where a separately signed agreement conflicts with these terms, that agreement prevails.

2.2 We may update these terms from time to time by publishing a revised version on this page with a new "last updated" date. Changes take effect when published. Where a change is material and affects a paid service you are receiving, we will give you reasonable notice by email. Continuing to use the Site after a change means you accept it.

2.3 The Site is intended for people aged 18 or over. If you are under 18, please do not use the Site or submit information to us.

3. LICENSE TO USE THE SITE

Subject to your compliance with these terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable and revocable license to access and view the Site for your own personal or internal business purposes. All rights not expressly granted are reserved.

You agree not to: use the Site unlawfully or in breach of these terms; attempt to gain unauthorized access to any part of the Site or any account; interfere with the Site's operation or security; introduce malicious code; or systematically extract content except as clause 6 permits.

4. OUR CONTENT

4.1 The Site and everything made available on it, including text, videos, training materials, audio, images, artwork, documents, code, design and the overall look and feel (together, the "Content"), is owned by us or our licensors and is protected by copyright and other intellectual property rights.

4.2 Except as clause 6 permits, you may not copy, reproduce, republish, upload, post, transmit, distribute, adapt or exploit any Content for public or commercial purposes without our prior written permission.

4.3 Nothing in these terms restricts any use you are entitled to make under mandatory copyright exceptions, including quotation, criticism, review and news reporting.

5. TRADEMARKS

Trade names, trademarks, logos and the names and images of individuals used on the Site are owned by us or used with permission. Nothing on the Site or in these terms grants you any license to use them. If you believe your intellectual property rights have been infringed on the Site, contact us at our admin address with your name and contact details, a description of the work, the location or URL of the material in question, and any registration details. We will investigate and may remove material at our discretion.

6. INDEXING, QUOTATION AND AI SYSTEMS

6.1 We publish our free public Content, including blog articles, definitions, frameworks and research summaries, so that it can be found, read, quoted and cited. Accordingly, and by way of an express and revocable permission, we permit search engines, answer engines, research tools and AI systems to access, index, quote and cite that Content, provided that:

the quotation is a reasonable extract rather than a substantial reproduction of the whole work;
the source is identified as selfleadership.com or Self Leadership International; and
where the material quoted is the self-leadership definition or the frameworks derived from it, the attribution "Bryant & Kazan (2012)" is preserved.

6.2 This permission does not extend to: paid or gated Content, including course materials, downloads, assessments and member-only material; reproduction of any work in substantial part; or use of our trademarks or Andrew Bryant's name, likeness or voice in a way that suggests endorsement or authorship of material he did not create.

6.3 We may withdraw or vary this permission at any time by publishing a revised version of these terms or by technical means such as our robots file. Where we do so, the withdrawal applies prospectively.

7. YOUR SUBMISSIONS AND FEEDBACK

7.1 If you send us comments, ideas or suggestions about the Site or our services, you grant us a perpetual, worldwide, royalty-free license to use them without restriction or compensation. We are not obliged to treat them as confidential. You keep ownership of anything you send.

7.2 Clause 7.1 does not apply to materials you provide to us under a separate coaching, consulting or client agreement. Those remain yours and are governed by that agreement and by our confidentiality obligations under it.

7.3 You are responsible for anything you post or submit, and you must not submit material that is unlawful, defamatory, obscene, infringing or otherwise objectionable. We may remove such material and suspend accounts, at our discretion.

8. ACCOUNTS AND SECURITY

Where the Site allows you to create an account, you are responsible for keeping your credentials confidential and for activity under your account. We use commercially reasonable measures to protect data stored on the Site, but no system is entirely secure, and we cannot guarantee that unauthorized third parties will never access it. Tell us promptly if you believe your account has been compromised.

9. PURCHASES, CANCELLATION AND REFUNDS

9.1 Where you buy a product or service through the Site, the description, price and any additional terms shown at the point of purchase apply in addition to these terms.

9.2 If you are a consumer in the European Union, you have a legal right to withdraw from a distance contract within 14 days of the contract being concluded, without giving a reason. To withdraw, tell us clearly before the period expires, using the contact details in clause 1.

9.3 Where the purchase is digital content or an online service supplied immediately, such as a course, a download or an assessment, we do not ask you to give up your withdrawal right. The 14 day right applies in full. If you withdraw within that period we will refund what you paid, and your access will end.

9.4 Where a service has begun with your agreement during the withdrawal period and you then withdraw, you may be charged a proportionate amount for what has already been supplied.

9.5 Nothing in these terms affects your statutory rights, including your rights where digital content or services are not as described or not of satisfactory quality. Where a refund policy is stated at the point of purchase, it applies in addition to those rights and never instead of them.

9.6 Payments are processed by third-party providers. We do not store your full card details.

10. COMMUNICATIONS

10.1 Where you buy from us or register an account, we will send you service messages, such as order confirmations, access details and changes to terms, by email. These are necessary to provide what you have asked for and are not marketing.

10.2 We will send you marketing emails only where you have opted in, or where we are otherwise permitted to do so by law. You can withdraw consent at any time using the unsubscribe link in any marketing email, or by contacting us. Withdrawing consent does not affect service messages.

11. PRIVACY

We handle personal data in accordance with our Privacy Policy, set out above on this page, which forms part of these terms. If you do not agree with it, please do not use the Site.

12. ACCURACY, AND NO PROFESSIONAL ADVICE

12.1 We take reasonable care to keep the Site accurate and current, but we do not warrant that it is free of errors or omissions.

12.2 The Content is general information and educational material. It is not medical, psychological, legal, financial or other professional advice, and it does not create a coaching, therapeutic or advisory relationship. Assessments and diagnostic tools offered on the Site are development instruments, not clinical instruments, and are not intended to diagnose any condition. Do not rely on the Content as a substitute for advice from a qualified professional.

12.3 We make no guarantee about results, earnings or business outcomes. Any results described are illustrative. What you achieve depends on factors specific to you, including your own effort, circumstances, skill and execution.

13. THIRD-PARTY SERVICES AND LINKS

The Site relies on third-party providers, including hosting, payment and email services, and may link to third-party websites. We do not control them and are not responsible for their content, availability or performance. Your use of a third-party service is governed by that provider's terms.

14. AVAILABILITY AND SUSPENSION

We do not guarantee that the Site will be available uninterrupted or error-free, and we may change, suspend or withdraw all or part of it. We may suspend or terminate your access where you breach these terms, where required by law, or where we reasonably suspect fraud or misuse. Where you have paid for access and we have terminated other than for your breach, we will refund the unused portion.

15. DISCLAIMERS

EXCEPT AS EXPRESSLY STATED IN THESE TERMS AND SAVE FOR ANY RIGHTS YOU HAVE AS A CONSUMER UNDER MANDATORY LAW, THE SITE AND THE CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE", AND WE EXCLUDE ALL WARRANTIES, CONDITIONS AND REPRESENTATIONS, EXPRESS OR IMPLIED, INCLUDING AS TO MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY AND NON-INFRINGEMENT.

If you are a consumer, this clause does not limit your statutory rights, which apply in full.

16. LIABILITY

16.1 Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for gross negligence or willful misconduct, or for any other liability that cannot be excluded or limited by law.

16.2 Subject to clause 16.1, if you are a consumer, we are liable for loss you suffer that is a foreseeable result of our breach or our failure to use reasonable care and skill. We are not liable for loss that is not foreseeable, or for loss arising from your use of the Site for any commercial or business purpose.

16.3 Subject to clause 16.1, if you are a business user, we are not liable for loss of profit, revenue, goodwill, business opportunity, data or anticipated savings, or for indirect or consequential loss, however arising. Our total liability to you in connection with the Site and the Content is limited to the amount you paid us in the 12 months before the claim arose.

17. INDEMNITY (BUSINESS USERS ONLY)

If you are a business user, you agree to indemnify us and our directors, officers, employees and agents against all liabilities, claims, damages and reasonable legal costs arising from your breach of these terms, your violation of law or the rights of any third party, or material you post or share through the Site. This clause does not apply to consumers.

18. FORCE MAJEURE

We are not liable for any failure or delay in performing our obligations caused by events beyond our reasonable control, including infrastructure or utility failure, acts of government, natural events, or the failure of a third-party service provider.

19. GOVERNING LAW AND DISPUTES

19.1 These terms and any dispute arising out of them are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai.

19.2 If you are a consumer resident in the European Union, clause 19.1 does not deprive you of the protection of the mandatory consumer protection rules of the country in which you live, and you may bring proceedings in the courts of that country. We will bring proceedings against a consumer only in the courts of the country where that consumer lives.

19.3 If you are a business user, the courts of Dubai, United Arab Emirates have exclusive jurisdiction.

19.4 If you are a consumer and we cannot resolve a complaint between us, you may be entitled to refer the matter to an alternative dispute resolution body in the country where you live. Contact us first and we will try to resolve it directly.

20. GENERAL

If any provision is found unlawful or unenforceable, it is severed and the rest continues in effect. Our failure to enforce any provision is not a waiver of it. You may not assign your rights under these terms. We may assign ours to a successor to our business on notice to you. These terms, together with any separately signed agreement and the Privacy Policy, are the entire agreement between us in relation to the Site. These terms are written in English. Any translation is provided for convenience, and the English version prevails.

Self Leadership International - FZCO · Trade license 33687 · Premises No. DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, United Arab Emirates