Understanding the Media, Singapore, Malaysia

With Sandy Kaye

This course explains how and why the media operate the way they do, and highlights some of the differences between the various outlets – television, radio, print and internet. A section deals with journalists - who they are, how they see their role, what they do, and how to handle them when they try to beat the system to get information.

This course is particularly useful for those who have a role to play in processing phone calls from the media during crisis situations.

This course can be tailored for a group of any size. It’s often conducted for whole departments.
The session usually finishes with questions from the group.

Benefits:

Learn what drives the media and the pressures that journalists face to come up with the goods’.
Disccover what the media wants from you.
Demonstrations of media calls and interviews.
Practical work in avoiding media ‘traps’.
Develop and improve your style of presentation.
Practice realistic interviews for TV news and Current Affairs.
Take home your own personal DVD featuring your ‘on-air’ performances.
Gain tips on body language, wardrobe, grooming.
Develop confident vocal presentation.
Learn to tailor your message to suit different media outlets
Learn the art of the quotable quote or sound grab
Learn how to get the balance right between saying too little and too much
Learn how to stay on-track during an interview

You will learn:

How journalists work
How you can control developments when dealing with the media.
How to draft a media release.
How the media go about getting and structuring a story.
Understanding how news deadlines impact on your story
Crafting media releases that get noticed
Refining the essential message
The art of the quotable quote or sound grab
How to tailor a story for different media
How to prepare for an interview
How to get a positive message across
How to build media contacts
What to do when the media calls
Selecting a media spokesperson
Organizing a media conference
What to say when you don’t know the answer

Who should attend Understanding the Media?
Anyone who may have contact with journalists, or who may have to assist with an organisation’s media response, or prepare material for use in the media.

Your Trainer

Sandy Kaye has had over 25 years experience in all facets of the media and has worked with every TV network in Australia on projects as diverse as news, current affairs, light entertainment and variety – both in front of and behind the cameras.

As a television producer she contracts to several American and British television production companies to bring Australian stories to television screens throughout the United States and the United Kingdom.

In 1978 Sandy became a household name when she laid claim to becoming Sydney’s first female radio newsreader. Since then, she has produced and presented for countless radio stations across Australia. Recently hosting her own regular commercial radio talk-back show in Melbourne, Sandy is in demand not only as an on-air radio personality but as a magazine contributor/editor and voice-over artist as well.

In the corporate world Sandy is equally busy as an accomplished Media and Presentation Trainer as well as a Crisis Consultant. She trains in all capital cities of Australia as well as in Asia and has worked with CEO’s from some of the largest companies across Asia Pacific.

She possesses a Certificate IV in Workplace Training and Assessment, has a degree in Fitness Instruction and Personal Training and is currently studying for a qualification in Public Relations.